How DBS Surpassed Suzuki and Harley-Davidson in Brazil's National Motorcycle Rankings

Brazil's two-wheel mobility industry is writing a new chapter in its history — and DBS Indústria is at the center of it

4/29/20252 min read

With a sharp focus on technology, innovation, and operational efficiency, DBS Indústria has secured a strategic position within Brazil's motorcycle sector — surpassing globally recognized brands including Suzuki, Harley-Davidson, and Kawasaki in the national manufacturer rankings. What was once a local electric mobility pioneer has consolidated into a national industrial force.

This article breaks down how DBS became Brazil's largest electric motorcycle assembler and what that trajectory means for the industry going forward.

Fenabrave (Brazil's National Federation of Motor Vehicle Distribution and the country's primary source for vehicle registration data) puts DBS's growth in clear terms:

2024: Largest electric motorcycle manufacturer in Brazil, with a 28.25% market share in the electric two-wheeler segment
Early 2025 (first two months): Market share in electric motorcycle registrations reached 58.07%
Overall ranking: DBS climbed from 16th to 11th place in Brazil's national motorcycle manufacturer rankings — surpassing established international brands including Suzuki and Harley-Davidson

This progression is particularly significant given that DBS competes against companies with decades of consolidated presence in Brazil, many of which operate their own factories and maintain extensive distribution networks across the country.

Why DBS Is Growing

1. National Production at Brazil's Industrial Core

Operating within the Polo Industrial de Manaus — Brazil's primary industrial hub for two-wheeled vehicles — DBS benefits from a mature ecosystem: fiscal incentives, established supply chains, specialized workforce, and logistical infrastructure already built to serve the sector at scale.

2. Electric Mobility as a Strategic Bet — Backed by Broader Capability

While DBS's most visible growth has come through electric motorcycle production, the company's assembly operations span a wide range of two-wheeled vehicles and product categories. This diversification provides operational resilience and positions DBS to serve partners across multiple market segments simultaneously.

3. B2B Partnerships as a Growth Engine

DBS has become the assembly partner of choice for both domestic and international brands seeking quality, agility, and scalability in Brazilian production. Each new partnership reinforces the company's reputation as a reliable, high-capacity OEM manufacturer — creating a compounding effect on growth and market positioning.

What the Data Shows

A Structural Shift, Not a One-Time Result

DBS's rise in the rankings is not the result of a single favorable year. It reflects a deeper structural transformation underway in Brazil's mobility sector — one driven by rising demand for sustainable, efficient, and connected transportation solutions.

Companies that positioned themselves early in the electric two-wheeler space, with the infrastructure and partnerships to deliver at scale, are now capturing disproportionate market share as that demand accelerates. DBS is among the clearest examples of that dynamic playing out.

A Historic Milestone with Brazilian DNA

Surpassing brands like Suzuki and Harley-Davidson in Brazil's national manufacturer rankings is more than a statistical achievement. It is a signal that Brazilian industrial innovation can compete — and win — against legacy global players in their own categories.

With over 2,000 motorcycles recently produced, an expanding portfolio of strategic partnerships, and continued investment in technology and production capacity, DBS Indústria stands as Brazil's largest electric motorcycle assembler and one of the most compelling industrial stories in the country's mobility sector.

Commercial Office (SP Headquarters):
Av. Nações Unidas 12901 – Torre Norte, Centro Empresarial, Brooklin Paulista – São Paulo – SP
CEP: 04578-910
CNPJ: 12.964.358/0001-13

comercial@dbsgroup.com.br | +55 (41) 9 9253-8786

Administrative Office (PR Branch):
Rua: Alferes Poli, 2080 – Centro, Curitiba – PR
CEP: 80220-051

Industrial Plant (AM Branch):
Rua: Acará, 203, Distrito Industrial I – Manaus – AM
CEP: 69075-030
CNPJ: 12.964.358/0003-85

Manufacturing Innovation, Accelerating Results